PRESS CAMPAIGNS BY DECENT

GET SEEN & HEARD

We secure press coverage with the most suitable media outlets to elevate your profile and enhance your credibility in the music industry. Decent Music PR collaborates with leading digital publications including CLASH, Notion, 1883, The Fader, Complex, Wonderland, Billboard and more to generate high-profile coverage for our artists.

Rather than falling into overloaded email inboxes or unread DMs, you can always entrust us to achieve the results you’re after thanks to our incredible connections, and our passion for what we do.

music publicity feature with Mixtape Madness

music pr exposure with Kina and Complex Magazine

PRESS SECURED BY DECENT

THE POWER OF PRESS

Many assume that traditional press coverage has taken a backseat in the music industry. After all, why focus on securing a magazine feature when a single playlist placement could generate hundreds of thousands of streams? The truth is, press coverage remains a vital component of any successful music PR strategy. Here's why it matters more than ever.

1. Building Credibility in a Saturated Market

The music industry has never been more crowded, and it's becoming increasingly difficult to stand out from the crowd as a musician. Press coverage in respected outlets offers a badge of credibility that algorithms simply can’t provide. Whether it’s a glowing album review in NME or a feature in a niche blog, being spotlighted by a trusted publication signals to fans and industry professionals such as labels and booking agents and managers, that you’re worth paying attention to.

2. Enhancing Your Online Presence

Press coverage doesn’t just live in print or on a blog; it contributes significantly to your digital footprint. When potential fans, booking agents, or festival organisers search for your name online, seeing credible press articles in the search results enhances your professional image. Furthermore, links from high-quality press websites can boost your SEO (Search Engine Optimisation), making it easier for people to discover you organically.

3. Supporting Long-Term Career Growth

Press coverage offers long-term career benefits beyond viral moments. Interviews and reviews remain valuable assets in your portfolio, showing industry professionals that your success is built on sustained talent, not just trends. It also opens doors to key opportunities, such as editorial playlists, social media verification, funding from PRS Foundation and Help Musicians, and applications for showcases like SXSW and The Great Escape. Additionally, it can assist with visa applications, broadening your global reach and career potential.

OUR RESULTS

A SELECTION OF PRESS CASE STUDIES BY DECENT

OUR PROMISE

Treat your music release as if it were our own
Quality-check all music blogs & magazines, ensuring we land the best press placements possible for you
Communicate with you throughout
Be totally transparent

Anna Stephens, Founder of DECENT

PRESS WITH PLAYLISTING

Have you considered combining a Press and a Playlisting campaign? Our most successful campaigns are often the ones that do.

A well-timed press campaign can amplify the impact of a playlist placement or social media push. For example, an interview discussing your new single could drive fans to stream it, while the streams generated on Spotify could, in turn, validate your worthiness for further media attention. When combined effectively, Press and Playlisting create a powerful feedback loop that boosts visibility across all channels.

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Pre-campaign Prep

Once you begin your Press campaign at Decent, we will have a meeting with you to help with the following…

UNDERSTANDING YOUR MUSIC

Highlighting a Newsworthy Angle: Our goal is simple - to frame your sound, brand, and story in the most compelling way possible. That’s why we start every campaign with an in-depth call to understand what you want to communicate to the world.
Media Targeting: We focus on reaching the most relevant journalists, bloggers, and influencers in your niche to maximize impact and ensure your story lands with the right audience.

CRAFTING OUR PITCH

The Power of a Press Release: What journalists write about your music is directly influenced by the quality of the press release we provide. This is the foundation for securing coverage that amplifies your message and showcases your music in the most captivating way.
Communicating What Makes You Unique: Your uniqueness is your greatest asset. Whether it’s your music, your process, or your personal story, we make it our mission to highlight what sets you apart.

Securing Press Coverage

IT’S TIME TO OUTREACH

Personalised Outreach: We tailor pitches to each recipient, using personalized emails, follow-ups, and offering exclusives or interviews when appropriate.
Building Relationships: By maintaining strong connections with key media contacts, we increase the likelihood of coverage and foster long-term opportunities for future features.
Strategic Insights: By capitalizing on every media win, we aim to sustain momentum and maximize coverage opportunities.

TRACKING & REPORTING

Real-Time Updates: We closely monitor all press mentions throughout the campaign, providing you with comprehensive weekly updates and immediate notifications as press features go live.

It's A Wrap

END-OF-CAMPAIGN OVERVIEW

Final Report: At the end of your campaign, we provide a detailed report summarizing all press coverage, key wins, and overall impact. This includes a breakdown of features secured, publication names, audience reach, and engagement metrics to highlight the campaign’s successes. Our minimum commitment for x amount of press coverage still stands, and if we haven’t met this the campaign will continue until we do.
Leveraging Momentum: The end of the campaign doesn’t mean the end of opportunity. We offer guidance on how to leverage your press wins for future promotion, whether through social media, website updates, or pitching to new outlets.

PRESS CAMPAIGN

TIMELINE

We Are Data-driven

We leverage powerful tools like Similarweb and Semrush to inform our press strategies. These platforms provide valuable insights into audience behavior, website traffic, and competitor performance, helping us make data-driven decisions. By utilizing these resources, we can target the right outlets, optimize outreach, and ensure that our campaigns are as effective as possible in reaching the right audience.

Types of Press Coverage

Premieres

Q&A's

Track of the week

Reviews

Spotlights

Fashion features

FAQ's

Is Anything Guaranteed?

We sometimes find that people might be untrusting of PR agencies, usually down to negative past experience of working with one. We are up front about the fact that we cannot guarantee certain press placements at the click of a finger, but we do have a commitment to delivering a minimum number of press placements for you. This means that we will work tirelessly until that commitment is met. We tend to secure a healthy mix of mid-tier and high-tier press coverage. Our incredible A&R team is always on hand to discuss all your queries before any campaign even begins.

Why The Focus on Online Press?

Press coverage has evolved over the years. Traditional print magazines may no longer dominate, but online publications, blogs, and podcasts have stepped in to fill the void. These digital formats often reach highly engaged niche audiences, making them invaluable for targeted promotion. Additionally, many outlets now integrate multimedia elements like video interviews or exclusive performances, allowing artists to showcase their work in dynamic and engaging ways, with clickable and direct links to Spotify or Youtube, for example.

Can You Get Press for my gig or tour?

We ordinarily work to pitch new music releases to press, but we can equally pitch gigs, live tours, events, festivals or a news story of any kind related to the music industry.