%20(1)_edited.png)
PRESS
SK-47
South-East London's most promising upcoming drill artist, SK-47. Starting with his first single, "Verbal," released in 2021 and is currently on 2.9 million streams on Spotify, his music leaves nothing to the imagination, with lyrics filled with vivid imagery and aggressive ideas.
Campaign Objective
SK-47’s release ‘It Was Me’ came off his debut self-titled album, ‘SK-47’. With such a significant cornerstone for the upcoming drill artist, our campaign objective was to generate hype and attention for the release with the goal of bolstering his presence in the mainstream UK and US media.
Single 'It Was Me'
RELEASE NAME
Release Date: 11 January 2023
Highlights & Impact
A huge highlight of our press campaign for ‘It Was Me’ was securing a feature in industry-titan Notion. In addition to reviews and spotlight features in high traffic, genre-relevant sites such as A1234, Dope Hip Hop and The Daily Beat. More mid-tier placements include renowned Wordplay, Find Your Sounds and The Grid Magazine. Overall, the press campaign was a huge success and gained SK-47 a whole new audience for his powerful drill sound.
.png)